Every week in
The Filter:
3
things worth your attention in AI
I read everything AI so you don't have to. Only what actually matters this week.
2
videos worth watching
The best stuff in AI I watched this week. No filler recommendations.
1
use case you can try today
A real workflow I built and tested. Copy it. Run it. Save hours.
^ every Friday, 5-minute read
Hey, I'm Zach.
I'm a digital marketer who's spent the past year going deep into AI. Not just reading about it, but building with it every day. I spend 40+ hours a week inside these tools, testing what works, figuring out what doesn't, and finding the stuff that actually saves time.
This newsletter is my real thoughts, hand-written. Not AI-generated, not repurposed summaries.
Every week I write about the tools I'm trying, the workflows that are working, and the things I'd tell a friend over coffee. I'm at the forefront of this stuff, and I want to break it down so you don't have to figure it all out on your own.
My goal is that the 5 minutes you spend reading this each week is the only time you have to pay attention to AI. Tune everything else out.
There's never been a better time to be alive and learn AI.
I'm rooting for you.
Free guides
Copy-paste starter kits and tutorials. Grab whatever helps.
The Creative MCP Stack
One copy-paste prompt installs four MCPs that turn Claude into a video editor, designer, database, and component library. Remotion, Google Stitch, Supabase, and Magic by 21st.dev. Plus the prerequisites checklist, troubleshooting tips, and a starter prompt for each.
Read guide →All 35 Claude Skills I Use
Every Claude skill I run my content, copy, and ops on. 35 skills across 6 categories with a one-sentence description each. The pattern is more useful than the names, so you can steal the structure whether you install them or build your own.
Read guide →The Chief Agent Officer Playbook
The 5-step playbook to become your own Chief Agent Officer. Anthropic's free certification path, the AOA framework to audit your role, a copy-paste audit prompt that ranks your top 5 automations by hours saved, and the loud-portfolio playbook that gets you noticed.
Read guide →Design Any Landing Page with Claude Design
The exact workflow for designing landing pages with Claude Design. Three to five reference screenshots, one Chrome extension, and a copy-paste prompt that produces production-ready designs in under an hour. Includes the master prompt, the reference rules, and the one-click tweak that fixes most layout issues.
Read guide →The Caveman Skill for Claude Code
Install a Claude Code plugin in 60 seconds. Claude starts talking like a caveman: same technical answers, same fixes, same code, about 75% less text around them. Includes 6 intensity levels, 4 sub-skills for commits, reviews, and CLAUDE.md compression, and a cheat sheet of every command.
Read guide →The Complete Claude Skills Guide
Install Anthropic's Skill Creator on Claude.ai, Cowork, or Claude Code. Build your first skill in 15 minutes. Plus the 5 ranked use cases that actually pay off, with real examples from a working skill library.
Read guide →Zero to Automated
Get the full AI operating system
Guides are a great start. But inside Zero to Automated, you get a done-for-you AI system deployed within 48 hours, plus everything you need to keep building:
- Claude Code 101 — 8 lessons, zero to automating real work by Sunday
- Ready-to-install Claude Skills — a growing library with 2+ new skills every week
- Done-for-you workflows — copy, paste, run. New ones every week.
- Weekly live builds — watch real projects get built, ask questions, follow along
- Small group coaching — direct access to both founders
Price locked for life at whatever you join at.