Every week in
The Filter:
3
things worth your attention in AI
I read everything AI so you don't have to. Only what actually matters this week.
2
videos worth watching
The best stuff in AI I watched this week. No filler recommendations.
1
use case you can try today
A real workflow I built and tested. Copy it. Run it. Save hours.
^ every Friday, 5-minute read
Hey, I'm Zach.
I'm a digital marketer who's spent the past year going deep into AI. Not just reading about it, but building with it every day. I spend 40+ hours a week inside these tools, testing what works, figuring out what doesn't, and finding the stuff that actually saves time.
This newsletter is my real thoughts, hand-written. Not AI-generated, not repurposed summaries.
Every week I write about the tools I'm trying, the workflows that are working, and the things I'd tell a friend over coffee. I'm at the forefront of this stuff, and I want to break it down so you don't have to figure it all out on your own.
My goal is that the 5 minutes you spend reading this each week is the only time you have to pay attention to AI. Tune everything else out.
There's never been a better time to be alive and learn AI.
I'm rooting for you.
Free guides
Copy-paste starter kits and tutorials. Grab whatever helps.
Turn Claude Into a Market Analyst
Unusual Whales has the data the pros pay for: options flow, dark pool prints, congressional trades, insider buys, Greek exposure, short interest. The hard part was always reading it. Connect it to Claude once and just ask, in plain English. The full setup given away in full: what you're actually connecting (100+ live market-data endpoints across 15 categories), where to get the API key and the honest note that it needs a paid plan, all 5 ways to connect it starting with the no-files Claude Desktop method, and the one URL mistake that breaks everyone. Then the best prompts: the 30+ built-in routines you trigger by name (morning-briefing, unusual-flow, congress-tracker, greek-exposure), 8 copy-paste questions by use case, and the chaining trick that turns a 40-minute research session into one sentence. Not financial advice, you do your own diligence. No code.
Read guide →Become Dangerously Good at AI
The exact resources I'd hand a friend who wants to catch up fast, all in one place. Two videos to actually get it (Greg Isenberg's AI agents course, then Peter Yang's 45-minute Hermes build), the Startup Ideas podcast to live in, and the five X accounts that sit at the center of the whole AI world. Plus the move almost nobody makes on purpose: how to turn your X feed into a free, real-time AI tutor that updates faster than any course. And GitHub Trending, the one page that shows you what's coming weeks before it hits your feed. No 47-tab rabbit hole, no fluff, just the short list that actually moves you.
Read guide →The $50K/Month Agent Playbook
Ten clients at $5K a month, run by one person and a fleet of AI agents. That's $50,000 a month at 85%+ margins, and Nick Vasilescu gave away the entire blueprint on Corey Ganim's podcast. The whole thing, given away in full: the offer that makes "unlimited" feel cheap, the three-step sales funnel that turns a cold call into a $5K/month client (free mini audit, then a $1K paid audit, then the managed service with the audit credited into month one), and the exact tool stack he uses (Orgo for the computers, Hermes for the agent, Composio for the connections, Agent Mail for the inbox, Codex or Claude Code to build). Plus how one person runs ten clients solo: the operator layer the client never sees, the 26-second agent install, cloning a golden snapshot to productize, managing the whole fleet from your phone, watchdogs that catch problems first, and the token math that keeps margins north of 85%. One new client every six weeks gets you there.
Read guide →20 Secret SEO Claude Prompts
Everyone's using Claude for local SEO. Almost nobody is doing it right. These are the 20 prompts that actually move rankings, given away in full, copy-paste ready, no teaser version. They audit your Google Business Profile, your website, your backlinks, and your content against your top 3 competitors and hand back a real plan: the categories you're missing, the keywords leaking revenue past you, the page-2 rankings one title tag away from page 1, and the city pages you need to build. Grouped into 4 parts (GBP, website, authority, content + tracking), each prompt comes with what it does and why it matters. Plus the business-context loader you paste first that makes every prompt 10x sharper, and the 12-week order to run them in so you actually execute instead of hoarding spreadsheets. The same audits an agency charges thousands for, run yourself with zero SEO background. Comes from 14-year local SEO operator Sarvesh Shrivastava, packaged and cleaned up here.
Read guide →Make Real Videos in Claude Code
Most free AI video tools just animate a few stills. OpenMontage, a new open-source project that hit #1 on GitHub Trending, runs inside Claude Code and builds a real video instead: it researches your topic, writes and narrates the script, finds royalty-free music, cuts real motion footage from open archives, burns in captions, and renders the whole thing, all from one sentence you type. The full setup, given away in full: the 4 prerequisites, the clone-and-install with the no-make fallback and the Windows fix, what you get for $0 with zero API keys, the optional keys that unlock cinematic output for cents, and the budget cap that stops surprise bills. Then the best prompts in 5 copy-paste buckets, including the 'use real footage only' trick that cuts real clips instead of animating stills, plus the pro tips: reference-video beats a blank prompt, the gate that refuses to ship slideshows, and free local generation if you have a GPU. Runs in Claude Code, Cursor, or any coding agent. No video editor, no After Effects.
Read guide →The 5 MCPs That Turn Claude Code Into a Superpower
Out of the box, Claude Code is smart but stuck. It can't see your browser, search the live web, read current docs, or scrape a page, and it rushes hard problems. These 5 MCP servers fix all of it, and you install every one with a single pasted prompt. The whole thing, given away in full: the exact prompt that installs all 5 at global scope, what each one actually does in plain English (a browser, the best AI researcher alive, up-to-date docs, full-site scraping, and a whiteboard for complex builds), the only two that need a free key and exactly where to grab them, a copy-paste test for each, and the three fixes for when one breaks. No code.
Read guide →Want to go further than the guides?
I help businesses turn this stuff into real systems, and I partner with the AI tools I actually use.